How We Got On The Move
DMG are an outsource company founded in 2002 by being awarded the MTN Formal Market Merchandising Contract. Field Merchandisers were exposed to Branded and Retail Store merchandising dealing with distribution and display of point of sale, countrywide. Professional Field Marketers were responsible for the efficient execution of point of sale enhancing the client’s company image by way of focussing on the Brand with the intention of increasing sales. Each Field Marketer reported on the placement of point of sale and the visual effects of the clients corporate image by way of tailor made, real time data which gave the client immediate access to his brand. Merchandising was then expanded into the Informal market to give the brand more exposure and correct the visual image.
In 2004 DMG worked with MTN to roll out their new Corporate Identity. Field Marketers were tasked with taking photographs of each and every store that sold MTN products. Photographs were uploaded and new images were created for the Merchandisers to brand. This came in the way of supervising new signage installations, painting stores yellow in the informal and rural areas around SA, signing off store layouts with shopping centre management, placing of new point of sale and signing off store completions. Over 16 000 stores were signed off by DMG within a year.
In 2007 DMG launched a project together with MTN into the Informal market called Yello Zone. This was an ingenious move to bring Communication to the People. DMG expanded its services and employed 2500 “Zoners” to accommodate this initiative. One of the focuses of the project was to assist previously disadvantaged individuals who were looking for employment. DMG and MTN made this possible as these were jobs that were accessible to them mainly due to the fact that they were employed in the areas where they lived. This initiative has offered employment opportunities to many people in the outlying rural areas.
The Zone initiative has many management tiers that provide continual support and training, to the Zoners who are working in the Informal and rural communities. Performance is top of mind hence we have a team support consisting of 25 Head Office Staff, 10 Regional Managers, 12 Senior Zone Managers, 136 Zone Managers and 10 Administrators. All teams are supplied with laptops and cellphones making the communication as quick and efficient as possible. Immediate access to On line reporting is vital to the success of the project to enable us to monitor sales, determine training needs, all which allows DMG Management to be very proactive in a short space of time.
Zoners were initially introduced as MTN touch points. Zoners now proudly promote communication through the MTN range of product and services by initiating product training, imparting product knowledge with the primary focus on airtime sales, sim activations, educating customers, creating brand awareness and increasing market share on behalf of MTN.
Always on the move
DMG’S internal Human Resources and Training Divisions are constantly in action. Many man hours are dedicated to the full spectrum of HR. We are an equal opportunity company and are committed to investing in the future growth and skills development of all staff. Many DMG staff have experienced a career path which has turned into well earned success stories.
Our Training division is always on the move. Our Trainers train at the workstations of employees giving them assistance in the field and constantly reinforcing product information. The hands on approach assists individuals to experience personal interface with DMG.
DMG Trainers ensure that each new recruit is put through a thorough induction process. New employees are given insight into the company and they are familiarised with company policies and procedures. Skills and Gap assessments are conducted on a quarterly basis to establish and identify training requirements. DMG applies the “Train the Trainer” concept whereby DMG utilise successful individuals to internally assist new employees with their training needs.
Mission statement
BUILDING TOMORROW, TODAY THROUGH PERFORMANCE EXCELLENCE,
FOR FUTURE GENERATIONS
DMG is niche business operating in all spheres of the market place with a special emphasis in the Informal and Rural communities. We are committed to adding value for the benefit of the brand with a view to increase revenues. We endeavour to remain flexible and innovative at all times.
Who are our movers and shakers
DMG has a Head Office of exceptional staff who are involved in Finance, Operations, Systems, Training and Development, Human Resources, Payroll, Sales and Legal. Staff are multi-tasked and engage in continual interaction with our regional offices and field staff which creates an impressive synergy.
DMG are a BEE compliant company and our most recent 2011 BBBEE Code, assessed by Empowerdex , have scored DMG as a Level 5 contributor.
DMG Head Office is based at the Pivot offices in Monte Casino, Fourways, Gauteng. Regional Offices are located in Gauteng, Cape Town, KZN, Vryheid, Port Elizabeth, East London, Free State, Mpumalanga and Limpopo.
The Management team at DMG are exceptionally well focussed. Collectively the team display an enormous wealth of knowledge. Responsibility and accountability is the key to our success. Each Region runs autonomously and each manage their teams accordingly.
