DMG - Company Information

FORMAL FIELD MARKETING
DMG have a well skilled team of Field Marketers that operate in the Formal markets countrywide.

Field Marketers offer extensive skills in the following fields:

• Placing Point of Sale (POS) according to strict procedures and branding correctness
• Replace outdated POS and rebrand accordingly
• Field Marketers offer on-site training of your brand
• Field Marketers involve themselves in in-store promotions
• Full store audits
• Extensive knowledge of re-branding an entire new corporate identity strategy
• Negotiation skills at store level and shopping centre management level
• Signoffs of new store builds according to brand correctness
• Rollout of project management strategies
• Field Marketers work on specified call cycles and report on store needs to assist the client in actioning any problem areas
  

DMG Field Marketers are dedicated to promoting and sustaining your brand and its image with the end result being the successful sale of your products. Continuity and correctness in a brands visual display can make your brand a winner in the marketplace, especially when it is displayed in the highly competitive formal sector of the market.

INFORMAL FIELD MARKETING
DMG have Field Marketers in the Informal markets placing POS and ensuring brand correctness. Historically we were very involved in painting a large number of Spaza stores yellow, together with the placing of signage to display the new MTN brand in 2004. Field Marketers were involved in a huge countrywide campaign to re-brand townships and rural areas and literally “painted towns yellow”. Field Marketers were proactive in converting outlying areas to meet the standards of the new corporate identity look and feel.

DMG are currently involved in the groundbreaking and industry leading iniative called MTN Yello Zone. DMG are proud to assist in the placing of 2800 staff, affectionately called “ Zoners” by way of offering employment opportunities to many people in the outlying rural areas.

The Zoners are equipped with MTN trolleys and their function is to provide an MTN touchpoint to promote communication, product training, product knowledge and to sell airtime to MTN clients who live in the rural areas around South Africa.

DMG offer a management structure that monitor, train and report on activities in the rural areas.

This initiative is progressive and hugely encouraging to DMG. We, together with MTN have introduced many jobs into the communities and many people have benefited from this project. The lives of many people, who have become personalized to DMG, have changed and it encourages us to work harder to uplift and create a better life for many more people in the years to come.

MTN have introduced this wonderful initiative and have brought communities and families together by way of offering an affordable, easily accessible way of bringing communication to the people. DMG are understandably proud of being involved in this project and we strive for perfection in keeping up in this continually progressive and innovative industry.

So Proud

Nompumelolo Ngobese is a zoner in Mlazi, Kwazulu Natal. She is extremely passionate about her work and the prospects and future this job has given her.

She trained as a teacher, but with the untimely tragedy of her mother being killed she needed to earn money to help with the full households costs.

Her granny is the head of this amazing family and Nompumelolo wanted to give her something special with her first Zoner salary. She bought 2 aluminium doors which is the talk of the town ! Something her granny had longed for as far back as she could remember.

Her granny says she ‘couldn’t be prouder of my grandchild and all she has achieved. She is a special one”

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